Flash
Bank (Brand Identity Design)



Flash Bank
弗雷奢银行

Flash Bank is a bank brand designed with the background of the financial centre of the United States. Flash means fast, grand, and irresistible momentum. Flash image also has the meaning of up. The logo also features stacked copper coins, combined with the initials F. The color references the gold of gold and the color of lightning. Flash Bank is a modern bank, and the brand design also carries out this idea. The logo is simple, generous, stable and easy to remember. I strive to make the brand image with a high sense of trust and security, in line with the modern aesthetic and future aesthetic.

弗雷奢银行是以美国金融中心为背景而设计的银行品牌。Flash译为闪电，寓意着迅速、宏大，象征着不可阻挡的气势。其形象也具有向上，上升的含义。弗雷奢银行标志设计上也采用了铜币叠在一起的模样，并与首字母F相结合。配色上参考了黄金的金色以及闪电的颜色。弗雷奢银行是一个符合现代化的银行，品牌设计上也贯彻这一思想。标志简洁、大方，具有稳定性，且容易记住。努力使品牌形象具有高的信任感与安全感，符合现代审美与未来审美。